Senior Lecturer of University with two six-year research activity periods given by the CNEAI (Research Activity National Evaluation Commission)
Professor of the course Advertising Media Research and Planning since 2001. Director of the studies group on strategic communication (E-COM) of the University of Alicante. Her last publications emphasise new communication technologies, advertising and media strategy and impact, research techniques and methods, and scientific production evolution in communication. Special Award both for doctorate and undergraduate degree. Doctor specialised in gender studies and communication, sociology undergraduate degree with specialty in marketing and advertising. She obtained the national FPI grant (Research Personal Training) on a competitive basis, at the Faculty of Information Sciences at the Universidad Complutense de Madrid.
Lines of research
Efficacy of Advertisement
Analysis of advertisement from a gender perspective
Evaluation of public policies (communication campaigns included)
Actions of marketing and communication in Public Health